Here are all the reasons a Ducati motorcycle burns a hole in your wallet.
- BY NZILILI SAM
- MAY 02, 2020
People ask why Ducati motorcycles are so expensive. It is a valid question because they really are expensive. Since 1926, when Ducati motorcycles were born in Italy, the manufacturer has done one thing, and one thing only: make motorcycles. And motorcycle spares, of course.https://tpc.googlesyndication.com/safeframe/1-0-37/html/container.html
The company has approximately 1,200 employees who report to work every morning just to make motorcycles. There are no robots or any labor easing machines in Ducati – only where necessary. It is more human than robots. And that is one reason why these motorcycles are so unique, and of course, so expensive.
A Ducati is not your average bike that you can decide one happy morning and walk into a showroom and ride home; riding on a Ducati comes with an extraordinary feeling of class and power. It’s an excitement that surpasses the feeling of even Christmas morning for children. Speed, plus a few other reasons we’re going to look at in this article, are what makes Ducatis so expensive. Let us get to it, shall we?
10) They Look Fast, And They Are Fast
Some motorcycles and car enthusiasts out there will not rest, not until they lay their hands on the fastest wheels ever made on the planet. If it is a bike, a Ducati will give you just that. Just by looking at it, you can tell that this is a speed beast. And just so you know, most Ducati owners, unless on a closed racing track, don’t even come close to attaining the motorcycle’s top speed, especially if it is a newer model.
9) Ducati Motorcycles Are Not Decorated, They Are Designed
Ducati motorcycles use potent engines to enhance their performance, and they are liquid-cooled to bring the heat down when the bike is cruising at high speeds and for long hours. And it’s not just about the power; to complete the package, that potent engine is coupled with the most stylish motorcycle body design you could ever find on this planet. Ducati motorbikes are designed, not decorated. They can last a lifetime with the outer body matching the inner power, no fading.
8) Proven Racing Prowess
If we were to give Ducati a new tagline, it would be “Designed to Win,” because that is what their products do, they win. Ducati has won uncountable superbike world championships.In addition, they have one very unique win, the 2007 MotoGP world championship. Four of the many superbike championships were won on one Ducati 916. Ducatis love to win, and they have worked so hard over the years to create machines that can keep doing that. The track records are to prove it.Ducati motorcycles are not assembled by machines like in many Japanese factories. Instead, they are done by men who are dedicated to ensuring that there is a connection between the motorcycle and the owner. Human labor is expensive – the products are expensive too.
7) They Are Long-Running Power Houses
A Ducati motorcycle can race for hours non-stop. And it will not have a heating problem. Not that it doesn’t heat, it does, but it is designed in such a way that its body absorbs the heat so that it may not affect the engine.The engine is also liquid-cooled to bring down the heat and to enable the speed beast to keep running for hours without breaking down. This feature is absent in so many other competitor-superbikes.
6) They Are European Bikes
Ducati motorcycles are manufactured in Italy, Europe. That is enough of a warning about the price. Everything Italian is expensive – from the beers to the cars, and now the motorcycles. Some people are willing to pay extra just to own an Italian machine. Why would someone go for a Ferrari? The Nissan GTR can perform just as well.
5) Designed With The Heart In Mind
There is a huge difference between “I like it” and “I love it,” and that makes the difference between Ducati motorcycles and other motorcycles. Most Italian bikes are designed to appeal, not to your brain, but to your heart.
Ducati motorcycles are not assembled by machines like in many Japanese factories. Instead, they are done by men who are dedicated to ensuring that there is a connection between the motorcycle and the owner. Human labor is expensive – the products are expensive too.
4) Ducati Is A Premium Brand
Since 1926, Ducati has established itself as a premium brand, and people are willing to pay extra for that. For the company to maintain the premium quality standard, they must use expensive equipment to build their motorcycles. And their target market is also the high-end European market.
Ducati motorcycles, even if not visible, are neatly finished. They put more emphasis on how they do the job. As earlier said, they are designed, not decorated.
3) They Are Not Produced In Mass
To produce motorcycles in large numbers in order to reach a much broader world market, many manufacturers put in place highly efficient robots that help to minimize the human labor required. At Ducati, on the other hand, there is a lot of human involvement in the assembling process as compared to efficient machines.
As a result, the motorcycles produced are relatively few and are directed to the high-end market. With less machine involvement in production, the production cost is relatively high, and so is the price of the final product
2) They Are Built With A “A Ducati’s Different” Feeling
There is a beauty in being different, and having the one unique ride in the parking yard is no different. Many people who buy Ducati bikes is because they can afford it, and they enjoy having something different. Most of them do not actually look at the value vs. performance aspect; they just want a Ducati. This uniqueness has a price tag, and it is not cheap.
1) Approved By Enthusiasts’ Groups Worldwide
One thing that makes a product so trusted, and customers will pay the price for it, is customer reviews. Ducati has relied on this strategy to maintain the trust and value of their machines globally.
There are many online communities put together by Ducati that give exclusive insurance to these highly-priced motorcycles. There are also local enthusiasts groups, motorcycle clubs, and so forth. These communities are very reliable tools of marketing for Ducati.
Numbers don’t lie. 400 motorcycle clubs in the world use Ducati motorcycles, exclusively. The Ducati owners club has over 20,000 registered users. Add another 17,000 subscribers on Ducati’s racing website. These guys have their eyes open 24 hours for Ducati’s new releases – and they are ready to buy them as soon as their release dates.
Sources: FIREBLADES, Quora, Yahoo, EzineArticles, Reddit